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Promotional Ads

Promotional Ads

Advertising that triggers the user’s action

Pay Per Click

We have two major pay per click based products as below.

  • Sponsored Search
  • Yahoo! JAPAN Display Ad Network (YDN)

Related Website (This site is written in Japanese.)

Search Ads “Sponsored Search”

Ads are displayed to the users who search keywords that are highly relevant to your ads.

Why Sponsored Search?

  • 1. Direct appeal to potential customers
  • 2. Pay per click
  • 3. Manage your ad appearance with our tools
  • 4. Support for Advertisers
  • 5. Ads appear not only on the Internet users’ PCs but also on other devices; smartphones and tablet

How to target your ads to customers?

Device
Advertise your business selecting appropriate devices.
Geographic Location
Target your ads to customers in certain prefectures and cities.
Day of Week/Hours
Get your ads appeared by setting Day of Week/Hours.

Where my ads appear?

  • Your ads that are highly relevant to the Internet users’ search term will appear on Yahoo! JAPAN page and our partner sites.

Yahoo! JAPAN Display Ad Network (YDN)

Ads will be displayed based on the distribution type you selected.

Why YDN?

  • 1. Various ad appearance opportunities

    Various ad distribution types are available according to the purpose of the advertiser's campaign.

Infeed Ads
It is specialized to show the ad on smartphone's timeline interfaces; Yahoo! JAPAN top page and its partners' pages. It enables to create and show the ad that fits in the timeline interface.
Interest Match
This technology shows the ads which match the content of the Internet user's viewed site and the user's interests (activity history).
Targeting
We can help your business make meaningful connections with the right users, specifying the categories. (e.g.) age, gender, area, day of the week, time.
Mobile
Ads will be displayed to internet users who browse pages on feature phone. If no targeting is set, the ads will be displayed broadly without specifying display.
  • 2. Extensive appeal to potential customers

    With Yahoo! JAPAN, Japan's largest portal site, you can reach to your potential customers extensively.

  • 3. Performance report

    We offer value added solutions to help you measure your marketing impact and improve your ROI (Return on Investment).

  • 4. Support for Advertisers

    We will help you in a timely manner.

  • 5. Various devices

    Ads appear not only on consumers' PCs but also on other devices; smartphones and tablets.

How to target your ads to customers?

Device
Advertise your business selecting appropriate devices.
Geographic Location
Target your ads to customers in certain prefectures and cities.
Day of Week/Hours
Get your ads appeared by setting Day of Week/Hours.
Gender
You can select target gender; Male, Female, Unknown.
Age
You can segment target audience by age group.
(e.g.) 18-19, 20-21, 22-29
Interest Category
You can target your ads to the Internet users, selecting categories from our detailed "User Interests List".
(e.g.) Retail > Books, Retail > Books > Children
Site Retargeting
This technology enables to show your ads to the Internet users who have visited your website before.
Search Targeting
You can show your ads to the Internet users who have searched with keywords match to your setup "Search Keyword List". You can also create the Negative Keyword List to exclude the users.
Site Category
You can select the websites to show your ads by specifying the categories such as 'News' and 'Entertainment' from our "Site Category List".
Placement Targeting
It enables you to specify the website URLs that you want to show your ads or not.

Where my ads appear?

  • Your ads will appear on Yahoo! JAPAN sites and a large number of our partner sites.
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