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Products

Introduction of Advertising Products and Ad Placement Flow

Promotional Ads

Advertising that triggers the user's action.

Two types of Pay Per Click ads; the text based ads called “Sponsored Search”, and the image based ads “YDN”, can be distributed not only on Yahoo! JAPAN portal site, but also on hundreds of our partners’ websites, giving you more opportunities to reach your desired customers.

Related Website (This site is written in Japanese.)

Search Ads “Sponsored Search”

Search Ads 'Sponsored Search'

Ads are displayed to the users who search keywords that are highly relevant to your ads.

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“Yahoo! JAPAN Display Ad Network (YDN)”

Search Ads 'Sponsored Search'

Ads are displayed to the users who are interested in your products and the service by using various targeting functions.

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Premium Ads

Advertising that remains in user's memory.

Impression based ads using graphical or rich media units. It is displayed throughout the Yahoo! JAPAN network.

Various Targeting Methods

Area Targeting
Deliver ads based on the location of users.
Time Targeting
Displays ads on the targeted day of the week and hours.
Demographic Targeting
Narrows down users with specific attributes such as gender and age.
Behavioral Targeting
Narrows down users based on their action history within Yahoo! JAPAN.

Rich Media Ad

Best option for branding purpose and for raising awareness. Available Expandable Screen by user's initiative.

Main Product

'Yahoo! JAPAN Brand Panel Expandable Screen'

“Yahoo! JAPAN Brand Panel Expandable Screen”

Expandable Screen available by user's initiated mouse-over. Provides more powerful messaging than tradional ads.

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Cost:
Minimum JPY 10,200,000
※ Rates are changed based on the rate table.
Type:
Impression guaranteed
Term:
1 week (Monday-Sunday)
Device:
PC

Contact

Display Ads

Full range of the display ad formats are available across Yahoo! JAPAN network.

Main Products

'Yahoo! JAPAN Brand Panel Triple Size'

“Yahoo! JAPAN Brand Panel Triple Size”

Appears on Yahoo! JAPAN. Your brands will grab the user's attention at scale.

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Cost:
Minimum JPY 8,500,000
Term:
1 week (Monday-Sunday)
Device:
PC

Contact

'Yahoo! JAPAN Network Prime Display'

“Yahoo! JAPAN Network Prime Display”

Appears on across Yahoo! JAPAN network and the partner sites.

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Cost:
Minimum JPY 1,350,000
Term:
The setting free from 5 days to 1 month ( Weekdays start)
Device:
PC

Contact

Tie-up Ads (Yahoo! JAPAN Editorial Coverage)

One of the best ads to increase brand awareness for advertisers' products/services. Yahoo! JAPAN offers to plan, create, and operate the tailor made tie-up websites for advertisers, utilizing its big data based on a massive traffic of the Internet users.

Main Products

'Yahoo! JAPAN PR Kikaku'

“Yahoo! JAPAN Tokubetsu Kikaku”

By collaborating with Yahoo! JAPAN, one of the most popular Internet destinations in Japan, and using its advertising products, advertisers can increase traffic. We create the highly effective tie-up pages for the advertisers, enabling them to engage with their target users deeply, utilizing our great deal of experiences in developing tie-up websites based on our big data.

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Ad Type:
Creating a featured site
Cost:
Minimum JPY 5,000,000
Term:
To be discussed
Device:
PC, Smartphone

Contact

'Yahoo! JAPAN Property Tie-up'

“Yahoo! JAPAN Property Tie-up”

We create the editorial coverage for your products/services on our websites specialized for the themes, such as “Yahoo! JAPAN Movie”, “Yahoo! JAPAN Travel”, “Yahoo! JAPAN BEAUTY”, “Yahoo! JAPAN Shopping”, and so on. Advertising with the editorial support is effective to bring the target users to your promotional site smoothly.

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Cost:
Minimum JPY 3,000,000
Term:
From 1 month
Device:
PC, Smartphone

Contact

More ad products are available. Please contact us via Contact.
*Consumption tax is excluded.
*There are some restrictions on publication.
*Description above is as of June 2014.

Ad Placement Flow

  • 1. Planning

    Decide advertising product, targeting method, and schedule.

  • 2. Create/Submit ad creative

    All ad creative will undergo our editorial review.

  • 3. Ad Placement

    After registration, ads will start running on the specified start date. Yahoo! JAPAN will send advertisers a report to confirm performance after the ad reaches its end date.

Please click here for other products as Yahoo! Tag Manager. (This site is written in Japanese.)

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