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Master Terms and Conditions

The English version of these Master Terms and Conditions is merely a translation of the Japanese original prepared for your reference. The Japanese version of the Master Terms and Conditions is applied to the agreement between the Applicant and Yahoo, and Yahoo assumes no responsibility whatsoever for discrepancies of interpretation arising between the Japanese and English versions.

Master Terms and Conditions

These Master Terms and Conditions comprise the terms of agreement for the display of Yahoo! JAPAN Promotional Ads (except for the advertising products specified by Yahoo Japan Corporation (“Yahoo”) ; hereinafter the same)including but not limited to Sponsored Search and Interest Match submitted with Yahoo by the client (the “Applicant”). If there is a disagreement between the terms of these Master Terms and Conditions and those of another agreement that has been entered into between Yahoo and the Applicant regarding the display of advertising (be it in the name of an “agency agreement” or any other name), that separate agreement will take precedence over these Master Terms and Conditions.

Article 1 Formation of Agreement

1.

Every time the Applicant wishes to post an advertisement (“Advertisement”), the Applicant must once again consent to these Master Terms and Conditions and submit a standard application via the Yahoo website, or by way of another means specifically instructed by Yahoo.

2.

If Yahoo indicates that it accepts the application to post an Advertisement described in the preceding paragraph, an advertising agreement (“Advertising Agreement”) will be formed in respect of that Advertisement, having as its terms of agreement these Master Terms and Conditions.

3.

When Yahoo receives an application from the Applicant to display the Advertisement, it will open an account for the Applicant, and if, after having confirmed receipt of the Deposit (defined in Paragraph 1 of Article 5), performed a credit check, checked the Advertisement and gone through other standard procedures, Yahoo decides to approve the Advertisement, Yahoo will display the Advertisement, thereby indicating its acceptance of the application as per the preceding paragraph. Yahoo is also able to indicate its acceptance of the Advertisement by sending a message to the e-mail address used by the Applicant when applying, or displaying a message on the Tool (defined in Paragraph 1 of Article 4).

4.

For Advertisements already displayed under the Advertising Agreement, the Applicant will once again consent to these Master Terms and Conditions and use the Tool or another means specifically instructed by Yahoo to apply for any additions of, or changes to, Keywords (defined in Paragraph 1 of Article 2), Charges per Click (defined in Paragraph 5 of Article 5), or budgets, or otherwise make changes to terms, add new advertisements or make changes to advertisements. The application of Paragraph 2 of this Article is extended to Advertising Agreements whose terms have been changed and Advertising Agreements that have formed in relation to newly-added Advertisements.

5.

The Applicant acknowledges that all communications, e-mails, information and the like sent by Yahoo before the Advertisement is displayed are sent for the purpose of confirming the details of applications, and similar purposes, unless Yahoo describes clearly the acceptance under Paragraph 3 of this Article.

6.

The Applicant acknowledges that Yahoo may at its own discretion refuse applications from the Applicant to post advertisements (hereinafter shall include refusals relating to changes of terms or additions of new Advertisements as set down in Paragraph 4), on the basis of the credit check, checks of advertisements (including inspection of links, as defined in Paragraph 1 of Article 2), or otherwise, and that Yahoo will not be liable therefor. If Yahoo has refused the Applicant's application and closed the account in question, but the Applicant has already made a Deposit, Yahoo will return that Deposit by transferring it to an account with a financial institution specified by the Applicant. Any transfer charges will be borne by Yahoo. However, in a case where the Advertising Agreement is terminated according to any Item of Paragraph 1 of Article 11, the Applicant will bear the transfer charges for returning the Deposit (Elsewhere, all transfer charges will be borne by the Applicant unless it is stated explicitly in the Master Terms and Conditions that they are to be borne by Yahoo).

Article 2 Responsibilities of the Applicant

1.

The Applicant bears all responsibility for Advertisements, links from the Advertisements (includes domain names, URLs, websites on the same domain and the like; hereinafter referred to as “Links”), and keywords entered by the Applicant in relation to the Advertisement (“Keywords”), and guarantees Yahoo the following:

  1. (1)The content (“content” hereinafter includes title, text, design, keywords, images and similar elements) and Links of the Advertisement do not infringe upon the copyright, industrial rights, publicity rights, privacy rights, or any other rights of third parties (“third parties” hereinafter includes “Affiliates” as defined in Article 3), and all outstanding third party rights have been settled.
  2. (2)The content and Links of the Advertisement are not in breach of the Pharmaceutical Affairs Law, the Law for Preventing Unjustifiable Extra or Unexpected Benefit and Misleading Representation, or any other related regulations.
  3. (3)The content and Links of the Advertisement are properly managed by the Applicant and do not interfere with Yahoo’s ability to execute Advertising Agreements.
  4. (4)The content and Links of the Advertisement are accurate and up to date, are not confusing to Applicants (referring to any person using websites, applications or similar via the internet or other means of communication regardless of the device used to do so; hereinafter referred to as “Applicants”), do not contain viruses or false information, and are not irrelevant to each other.
  5. (5)The Keywords used in the Advertisement are clearly and directly related to the content, purpose and theme of the Advertisement and Links, and do not infringe upon the guidelines or operational policy regarding Keywords set down by Yahoo.
  6. (6)Neither the Advertisement nor its Links are “dead links”.
  7. (7)The Advertisement and Links do not include elements that compromise standards of public decency, or are defamatory to or slanderous of third parties.
  8. (8)In addition to where specified in the preceding article, the format and Links of the Advertisement must not infringe upon the advertising guidelines or advertisement checking criteria set down by Yahoo, or upon the associated rules, guidelines, or similar (hereinafter referred to collectively as “Advertising Guidelines”).

2.

If Yahoo is served with a claim by a third party for damages arising from the Advertisement or Links, the Applicant is responsible for resolving the issue at its own expense, unless the damages result from circumstances attributable to Yahoo.

Article 3 Termination of Advertising

After the Advertising Agreement has been entered into or the Advertisement displayed, Yahoo is still able to immediately terminate, suspend, or remove the Advertisement with no associated legal responsibility to the Applicant whatsoever in the form of responsibility for default on liabilities or responsibility to pay compensation or the like if the obligations of guarantee set down in the provisions of Paragraph 1 of Article 2, or another Advertising Agreement have been breached, Yahoo judges at its own discretion that there is a risk of such a breach occurring, Yahoo deems there is concern that there is some impropriety in the Applicant operation of their account (there is a danger that the Applicant’s actions may cause damage to Yahoo or a third party or be in violation of Japanese laws or these Master Terms and Conditions), or Yahoo or an affiliate providing Yahoo with an advertising space (“Affiliate”) judges that the Advertisement or Links are inappropriate (includes but is not limited to breaches of that Affiliate’s advertising standards). This however, does not exempt the Applicant from paying advertising charges that have already been incurred under the Advertising Agreement.

Article 4 Provision of Tool

1.

Yahoo grants the Applicant the right to access and use interfaces for displaying and managing advertising, programs (including but not limited to tags and web beacons for measuring the effectiveness of advertising) tools, systems, websites and the like provided by Yahoo (hereinafter referred to collectively as “the Tool”) , for the sole purposes of submitting applications to display Advertisements, and setting, managing and confirming advertising terms, on the condition that the Applicant does so in compliance with these Master Terms and Conditions.

2.

When accessing and using the Tool, the Applicant will comply with the rules set down below.

  1. (1)The Applicant is responsible for the appropriate use and management of the Tool and associated ID, password and all other information necessary for using the Tool, and for only allowing the Tool to be used by those to whom the Applicant has granted the authority to post advertisements and to configure, manage, and view the account using the Tool. The Applicant must appropriately manage the names, addresses, telephone numbers, and similar information of the persons granted with said authority, as well as the periods over which they are granted that authority, the length of time for which they have performed their jobs and the like, and store this information for the duration that the advertisement is on display, having make a record of how the information is managed.
  2. (2)The Tool must not be used in ways or for purposes other than those prescribed by Yahoo.
  3. (3)It is prohibited to interfere with, or attempt to interfere with, the correct functioning of the Tool (includes the inputting of false information and any act which places burden on the systems due to excess advertisement submissions which Yahoo regards as improper).
  4. (4)It is prohibited to reverse engineer, modify or change the Tool, or engage in acts that interfere with the intellectual property rights included in the Tool or any other rights.
  5. (5)It is prohibited to use the Tool by way of automated software or similar means (excluding tools provided by Yahoo and the like).

3.

Yahoo regards any submission of applications for advertising or setting, changing, or addition of terms of advertising performed using the Tool to have been performed by the Applicant. Yahoo will not be liable for any damages incurred by the Applicant as a result of the same. If the Applicant divulges or makes improper use of the ID or password etc. for the Tool, the Applicant must immediately make a written report to Yahoo and comply with any instructions issued by Yahoo.

Article 5 Charges

1.

Advertising charges are incurred when a displayed Advertisement is clicked upon, and payment is deemed to have been made to Yahoo by the Applicant when Yahoo deducts the advertising charges incurred on a given day, along with the amount equal to the result of multiplying advertising charges by the sum of the tax rates of the Japanese national and local consumption taxes, from funds that the Applicant has previously deposited into its account (the “Deposit”). In the event that the advertising charges incurred exceed the Deposit, the shortfall will be deducted from future Deposits at the time they are made.

2.

In addition to the advertising charges set down in the preceding paragraph, the Applicant will pay Yahoo consideration for services provided by Yahoo in accordance with these Master Terms and Conditions that the Applicant has selected, along with the amount equal to the result of multiplying the consideration for services by the sum of the rates of the Japanese national and local consumption taxes, as invoiced by Yahoo. This consideration is to be paid in advance, and payment will be made by way of Yahoo deducting the amount of consideration from the Deposit in the Applicant’s account before providing the service in question. Yahoo is not obliged to provide the service until it has received this consideration. If the Deposit is less than the amount of consideration, advertising charges described in the preceding paragraph will be deducted before any other charges.

3.

The Applicant acknowledges that if detailed calculation of the advertising charges and other consideration for a given month results in a shortfall or excess, the balance of the account in question may be adjusted by way of a credit for any excess or an additional charge for any shortfall.

4.

Deposits into the Applicant’s account by the Applicant can only be made by way of a credit card approved by Yahoo, bank transfer, or other means specified separately by Yahoo. If in order to pay the Deposit the Applicant uses a third-party payment service or similar that Yahoo has commissioned to collect advertising charges and other consideration, the Applicant will agree to the standard conditions of use, guidelines and the like set down by that third party.

5.

The maximum amount of the advertising charge set down in Paragraph 1 on a per click basis (“Charge per Click”) is determined by the Applicant using a tender process specified separately by Yahoo. Yahoo is able to set, and change at any time, the minimum tender price of Charge per Click for each keyword in the Advertisement.

6.

When the Applicant’s account is first created, the Applicant will pay into that account a Deposit equal or greater than the amount stipulated separately by Yahoo. The Applicant is responsible for managing its own account (including the Deposit balance and the like) using the Tool provided by Yahoo.

7.

If the Applicant’s account is not used to display any Advertisements for a period of 12 consecutive months, Yahoo is able to delete the account. If at that time the account contains a credit balance, Yahoo will return that balance by way of transferring it into an account at a financial institution specified by the Applicant, unless it is not possible to return the funds to said account, in which case Yahoo is able to appropriate the balance in accordance with the policy set down by Yahoo. Any transfer fees will be borne by Yahoo.

8.

If the Applicant has selected automatic credit card payment as the method of payment and the balance of the Applicant’s Deposit falls below the amount judged by Yahoo as being sufficient to keep the Advertisement displayed for the duration of the period based on past performance, the Applicant’s credit card will automatically be charged for the per-time amount the Applicant has set using the Tool, by way of a Deposit, unless the Applicant has used the process prescribed by Yahoo to cancel said charge. The Applicant acknowledges that, depending on the per-time payment amount set by the Applicant, the Applicant’s credit card may be charged multiple times at once, as credit cards are charged repeatedly until the charged amount exceeds the amount judged by Yahoo as being sufficient to keep the Advertisement displayed for the duration of the period, based on past performance.

9.

In order to change the payment terms in Paragraphs 1 or 2 of this Article, Yahoo, having reviewed the proposed changes, must give its consent, and both parties must enter into an agreement accordingly, using a standard Yahoo form.

10.

The Applicant acknowledges that when the balance of the Deposit in the Applicant’s account reaches zero, the display of Advertisement and any other advertising charged to that account will be stopped, and that Yahoo bears no responsibility in relation thereto.

11.

Yahoo will not issue any receipts for the payment of charges set down in Paragraphs 1 and 2 of this Article; instead, records of orders to transfer funds issued by the financial institution in question and statements issued by the credit card issuer will serve as receipts.

Article 6 Limitations of Yahoo’s Liability

1.

Yahoo makes no guarantees and bears no responsibility in relation to the following:

  1. (1)Any actions performed by the Applicants of Yahoo websites or applications, the Applicants of Links, or any other third parties including Yahoo agents and the like (including invalid clicks on, or viewing or access of, the Advertisement or its Links, irrespective of the means used, the intentions in doing so, or other circumstances)
  2. (2)The Advertisement or its Links (irrespective of the content thereof and technical aspects such as how they are handled by the device or browser used to display them, and of whether changes, modifications or adjustments have been made, such the installation of programs or the addition of tags to measure effectiveness, either at the instruction of Yahoo or otherwise)
  3. (3)The Tool, the advertising system, proposals, websites, related materials, or any other materials provided or loaned by Yahoo to the Applicant in accordance with or peripheral to the Advertising Agreement (includes instructions, advice, proposals, estimates, and any other information provided by Yahoo to the Applicant), and the outcomes of using the same
  4. (4)The content (including accuracy, illegality, and relationship to the Advertisement), location, nature, or any other attribute of the website or application on which the Advertisement is displayed (part of the Advertisement submitted by the Applicant might not be displayed on some websites and applications)
  5. (5)The fact that the Advertisement is displayed on affiliate websites or applications or specific websites or applications, or the fact that it is displayed in a given location or with a given priority (includes cases in which the display of advertisements is affected by advertising transmission tests performed by Yahoo or its affiliates)
  6. (6)The effectiveness of the Advertisement and the accuracy of the advertisement matching function (includes behavioral and regional target matching) and the budget management function

2.

If some or all of the obligations under the Master Terms and Conditions could not be honored as a result of power outage, malfunction of telecommunications lines, natural disaster or other act of god, failure of a telecommunications service provider to perform on obligations, malfunction of internet infrastructure, servers, or other system elements, emergency maintenance, or other circumstances not attributable to Yahoo, Yahoo will not be held responsible, and Yahoo will be exempted of its obligation to perform said responsibilities as they pertain to areas that have been affected, with the exception of cases caused by gross negligence or willful misconduct on the part of Yahoo. In such cases, the Applicant is not obliged to pay for advertising that Yahoo was unable to display.

3.

Irrespective of any provision in these Master Terms and Conditions, if Yahoo, for any reason, becomes liable to the Applicant under the Advertising Agreement for nonperformance on obligations, or the payment of compensation, compensation due will be limited to direct and normal damages; Yahoo will not be liable for lost earnings, the loss of business opportunities, or other losses arising due to special circumstances, irrespective of whether Yahoo had been informed the Applicant in advance that said damages might be incurred. The total of any compensation paid by Yahoo is limited to the amount of the advertising charges actually paid by the Applicant to Yahoo in connection with the Advertisement in question in the six month period leading up to the time the claim for compensation was lodged.

4.

The Applicant acknowledges that advertising charges actually incurred may exceed the maximum charge set using the budget management function in the Tool, that the Applicant is still obliged to pay these charges, and that the Applicant's obligation to pay the advertising charges is in no way the responsibility of Yahoo. The Applicant acknowledges that because the number of searches or views by Applicants tends to be affected by seasonality and media information, and the frequency with which the Advertisements is displayed is not necessarily constant, there is always a chance that actual advertising charges will differ from estimates, and the lower the budget amount is set and the higher the Charge per Click is set, the more likely it is that momentary increases in the display of the Advertisement will exceed the set amount.

5.

The Applicant acknowledges that in order to determine the priority with which Advertisements are displayed, Yahoo uses an independently-developed algorithm based on such factors as the quality of the Advertisement, which is based in turn on the click rate and other suitability factors, and the maximum Charge per Click input by the Applicant, and that the priority with which the Advertisement is displayed is not determined based solely on the maximum bid Charge per Click; the Applicant will not bring any objections against Yahoo or hold Yahoo responsible in relation to the priority in which the Advertisement is displayed or similar issues. Yahoo does not whatsoever disclose the method it uses to determine the priority of the Advertisements, and is not obliged to reply to questions from the Applicant in respect thereof.

6.

The Applicant acknowledges that the setting of advertising terms performed using the Tool (including the setting of the times when the display of the advertising will begin and end) and the modification and addition of advertising terms performed using the Tool will not be immediately reflected in Yahoo’s advertising system and that the previous advertising terms will remain in force until the same are reflected.

7.

If Yahoo displays the Advertisement of the Applicant’s account by opening or updating such account due to the request of the Applicant without using the interfaces for displaying and managing advertising, the Advertising Agreement will be formed in respect of such Advertisement at the time of such display. Under no circumstances may the Applicant assert the invalidity, cancellation or termination of such Advertising Agreement and claim any compensation for damages or make any other claim for any reason such as a difference between the Advertisement displayed and the Applicant’s request. The Applicant is obligated to confirm, by using the Tool, whether or not such Advertisement of such account is displayed in accordance with the Applicant’s request and to pay to Yahoo any advertising charges that have already been incurred when the displayed Advertisement of such account has been clicked.

Article 7 Non-Chargeable Clicks

1.

The system used by Yahoo includes a function to automatically detect clicks that fit the profile independently created by Yahoo for clicks deemed not to be chargeable (“Non-Chargeable Clicks”). When calculation advertising charges, Yahoo will not charge the Applicant for clicks on the Advertisement determined by the system to be Non-Chargeable Clicks. The Applicant acknowledges that while the making of a high volume of clicks over a short space of time from the same IP address is one behavior that fits the profile set independently by Yahoo for Non-Chargeable Clicks, the details of this profile are a corporate secret of Yahoo and will by no means be disclosed to the Applicant.

2.

Notwithstanding the provisions of Paragraph 1, Yahoo may perform an independent investigation of specific clicks on the basis of its own judgment or a declaration by the Applicant. If this results in a judgment by Yahoo that the clicks made on the Advertisement were Non-Chargeable Clicks, and Yahoo has received advertising charges from the Applicant for those clicks, Yahoo may refund the Applicant at Yahoo’s discretion, up to the value of the advertising charges in question.

3.

If the Applicant has not made any the declaration concerning clicks as described in the preceding paragraph within 60 days of the relevant clicks being made, the advertising charges invoiced by Yahoo will become final.

4.

The Applicant acknowledges that, despite the current state of the art and the fact that investigations are performed using Yahoo's technology and accumulated knowledge, it is impossible to determine the soundness of all clicks, agrees not to object to the outcomes and methods of Yahoo’s investigations, judgments as to whether clicks are Non-Chargeable, or the amounts of money refunded, and acknowledges that the information covered in Yahoo’s reports is limited at the discretion of Yahoo.

5.

The provisions of this Article should by no means be interpreted as exempting any clicks (including clicks deemed by Yahoo to be Non-Chargeable and eligible for refund under the provisions of Paragraph 2) from the application of the provisions of Paragraph 1 of Article 6.

Article 8 Collection of Data

1.

All data and information (includes transmitted information, log information, cookie information and similar information; hereinafter referred as the “Data”) collected by Yahoo in the course of displaying the Advertisement or using the Tool belongs to Yahoo, and Yahoo provides the Applicant with the Data in collated form via the Tool. The Applicant is able to use the collated Data for the purposes set down in Paragraph 1 of Article 4. The Applicant will handle the collated Data appropriately as confidential information of Yahoo.

2.

In the event that the Applicant embeds in its Links, etc. web beacons and other codes provided by Yahoo in the form of the Tool in order to measure the extent of use by Applicants, the Applicant will make the following declarations at its own risk and expense to Applicants who visit those Links.

  1. (1)The Applicant’s Links contain Yahoo web beacons.
  2. (2)Yahoo collects cookie information from Applicants.
  3. (3)Cookie information collected by Yahoo is handled in accordance with Yahoo’s privacy policy.
  4. (4)Yahoo does not provide the Applicant with any personal information (and information provided is in the form of collated statistics).

Article 9 Advertising Transmission Live-Tests

The Applicant consents that Yahoo may, from time to time, conduct temporal advertising transmission live-tests to test new display methods, functions and such, in order to enhance the advertising effects of the Advertisement and that Yahoo will not exempt Applicant the charge pursuant to Article 5 for such Advertisements displayed through such live-tests.

Article 10 Termination of Agreement

Yahoo reserves the right to confirm the identity of the Applicant at any time in order to ensure whether the content of the Applicant’s registered information is correct, etc. The Applicant is obliged to provide Yahoo with any necessary information for the purpose of such confirmation in writing, etc.

Article 11 Termination of Agreement

1.

If any of the following occurs, Yahoo is able to stop performing its obligations on all or part of the Advertising Agreement formed between the Applicant and Yahoo, or terminate the Agreement, with no need to warn the Applicant or take other measures, and Yahoo is able to claim compensation from the Applicant.

  1. (1)The Applicant breaches its warranty obligations under Paragraph 1 of Article 2, and the display of Advertisements is suspended, interrupted or comes to an end in accordance with Article 3.
  2. (2)The Applicant violates Article 4 Paragraph 2 Item 3.
  3. (3)Payment for advertising charges is not made by the credit card issuer (includes cases in which the notification of any chargeback is received by Yahoo), or the Applicant otherwise fails to pay the advertising charges under Article 5.
  4. (4)The Applicant makes a false declaration to Yahoo or is unable to be contacted for three days or more.
  5. (5)In addition to as provided for in preceding four Items, the Applicant breaches the Advertising Agreement or another agreement with Yahoo, or does not promptly perform its obligations under the same despite warnings from Yahoo.
  6. (6)The Applicant is subject to attachment, provisional attachment, provisional disposition, compulsory enforcement, public auction or disposition for taxes in arrears.
  7. (7)The Applicant is subject to administrative guidance, or disposition of suspension of business, cancellation of operating license or registration by a supervisory authority.
  8. (8)The filing is made for the commencement of bankruptcy, civil rehabilitation, corporate reorganization, special liquidation or other legal bankruptcy procedures in respect of the Applicant, or the Applicant begins the procedure of dissolution (including dissolution performed in accordance with a law or regulation), liquidation or voluntary debt restructuring.
  9. (9)The Applicant resolves to carry out capital reduction, shut down, suspend or alter its operations, assign its business or a significant part thereof.
  10. (10)The Applicant has a promissory notes or check dishonored, or becomes insolvent.
  11. (11)Yahoo deems that it would be inappropriate to continue the Advertising Agreement because of a change to the main shareholders or the management team of the Applicant.
  12. (12)Yahoo deems that the Applicant or its legal representative, corporate representative, employee, or similar has interfered with a service provided by Yahoo or other business operations of Yahoo, or that there is a likelihood of the same occurring.
  13. (13)Yahoo deems that to continue displaying the Advertisement submitted by the Applicant would compromise the interests or reputation of Yahoo or the Applicant, or that there is a likelihood of this occurring, as a result of a violation of the law by the Applicant, a legal representative, corporate representative, or employee thereof, or similar (irrespective of whether the violation was reported).
  14. (14)Yahoo deems that the Applicant or its legal representative, corporate representative, employee, or similar has damaged the reputation of Yahoo, a service provided by Yahoo, an affiliate of Yahoo, or the advertising industry, or that there is a likelihood of this occurring.
  15. (15)Yahoo deems that the Applicant violates or has violated Article 16 Paragraph 1.
  16. (16)Yahoo deems that the main trading partners of the Applicant (including advertisers and outsourcing contractor related to the Advertisement) or its parent company, subsidiary, or affiliate, or its legal representative, corporate representative, employee, or similar falls under or is likely to be falling under any of the Items listed in Article 16, Paragraph 1.
  17. (17)The content of the Advertisement or Links does or could breach a law, in whole or part, or breach the Advertising Guidelines set down separately by Yahoo, or Yahoo otherwise deems the content of the Advertisement or link to be inappropriate.
  18. (18)The Applicant or its legal representative, corporate representative, employee, or similar has improperly used a third party’s credit card in forming the Advertising Agreement.
  19. (19)The identity of the Applicant cannot be confirmed.
  20. (20)Yahoo deems there is concern that there is some impropriety in the Applicant operation of their account (there is a danger that the Applicant’s actions may cause damage to Yahoo or a third party or be in violation of Japanese laws or these Master Terms and Conditions).
  21. (21)Yahoo otherwise judges that it would be inappropriate to continue the Advertising Agreement.

2.

If any of the above applies to the Applicant, all liabilities held by the Applicant in respect of Yahoo (not limited to liabilities under these Master Terms and Conditions) will immediately become due and payable, and Applicant shall immediately pay in cash to Yahoo all the amount of Applicant’s liability.

3.

The Applicant can terminate the Advertising Agreement in question at any time by paying the advertising charges under that Advertising Agreement in full.

Article 12 Effect of Late Payment

1.

If the Applicant is late in making the payment set down in Article 5, Yahoo is able to suspend its display of advertising under the Advertising Agreement and all other advertising agreements that are in force at the time, until the Applicant makes payment. In this event, the Applicant cannot claim compensation for damages from Yahoo for the non-display of advertising.

2.

If the Applicant does not make payment as laid down in Article 5, it must pay Yahoo penalty interest at the rate of 14.6 percent per annum until the actual date of payment, for the period of days the payment is delayed.

Article 13 Confidentiality

The Applicant must not provide, disclose, or divulge to third parties, or use for any other purpose than the performance of the Advertising Agreement any confidential information belonging to Yahoo learned in relation to the display of the Advertisement or to the Advertising Agreement, either during the term of validity of the Advertising Agreement or after its expiry. However, the Applicant is able to disclose data relating to the performance of the Advertisement to the advertiser for the sole purpose of reporting the performance and effectiveness of the advertisement.

Article 14 Communications

At such time as the Applicant judges that is necessary to contact Yahoo, the Applicant should do so by sending an e-mail or letter to the relevant point of contact, or by using another means if specified by Yahoo. Yahoo can refuse to respond to communications sent by any other means.

Article 15 Legal Compliance

Yahoo and the Applicant will comply with the law. In displaying the Advertisement, the Applicant will comply with public decency, other laws, guidelines released by governmental and public offices, voluntary regulations of industry groups, and customs (“Laws, Regulations and Rules”), and in the event that Yahoo incurs damages as a result of a breach of Laws, Regulations or Rules, the Applicant will compensate for the same. The Applicant will also cooperate in any police investigation in the event that the police make a request to Yahoo accordingly.

Article 16 Refusal to Deal with Crime Organization

1.

Applicant represents and warrants that legal representative, corporate representative, employee, or similar of the Applicant, its parent company, subsidiary, or affiliates (“Applicant Group”) does not fall under and will not fall under any of the following Items.

  1. (1)Organized crime group.
  2. (2)Individual who is a member of an organized crime group or who had been a member of such within the past five years.
  3. (3)Quasi-member of an organized crime group.
  4. (4)Entity affiliated with an organized crime group.
  5. (5)Corporate racketeer.
  6. (6)Individual acting under the pretext of social or political activism.
  7. (7)Equivalent groups and individuals.

2.

Applicant represents and warrants that it will not conduct any action falling under any of the Items listed below toward Yahoo or any third party, by itself or by using third parties.

  1. (1)Claim with violence.
  2. (2)Claim beyond the extent reasonably admitted by law.
  3. (3)Act of threatening or violence relating to transactions.
  4. (4)Act of libel or business obstruction through spreading false information, through fraudulent means, or through violence.
  5. (5)Equivalent Acts.

Article 17 Governing Law

The formation, validity, execution, and interpretation of this Advertising Agreement is governed by the laws of Japan.

Article 18 Jurisdiction

The Tokyo District Court and the Tokyo Summary Court have exclusive jurisdiction as the courts of first instance in any disputes arising with respect to the Advertising Agreement.

Article 19 Amendment of Terms of Agreement

Yahoo is able to change the provisions of these Master Terms and Conditions at any time, and every time a change is made, the Applicant will read and agree to the Master Terms and Conditions that are valid at the time. If the Applicant continues to display the Advertisement after a change has been made to the Master Terms and Conditions, the updated Master Terms and Conditions will also apply to existing Advertising Agreements.

Revised on September 16, 2008
Revised on October 1, 2009
Revised on April 28, 2010
Revised on July 6, 2011
Revised on Nov 15, 2011
Revised on January 29, 2013
Revised on May 21, 2014

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