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Yahoo! JAPAN - The Largest Portal Site in Japan

Plan to expand your business in Japan?
Yahoo! JAPAN delivers various advertising solutions to build your brand presence and provide the reach you want.

Download our latest overview

  • 90% of users using the internet from their offices or homes are unique users of Yahoo! JAPAN.

    Able to reach 90% of entire Japanese internet users.

    *Source: "Nielsen NetView", PC access from home (Internet app not included ) and "Nielsen Mobile NetView", access from smartphone (Internet app included). Aggregated at the brand level,averaged from April to September 2018. Calculated by Yahoo! JAPAN from "Nielsen NetView Custom Data feed".

  • Yahoo! JAPAN also attracts nearly 70 billion page views per month.

    Providing over 100 internet services and 70 billion page views per month.

  • Smartphone users per month

    Yahoo! JAPAN has a large number of Smartphone users, 62.7 million users per month.

    *Source: Calculated by Yahoo! JAPAN from "Nielsen NetView Custom Data feed."
    Smartphone: “Nielsen Mobile NetView” Access from smartphones (including app use) average of January - June 2019 data summarized at brand level

Yahoo! JAPAN has various types of advertising.

Offers a variety of custom solutions to build your brand, driving the response you want.

Yahoo! JAPAN Ads

Advertising that triggers the user's action.(Engaging prospective customers effectively)

Search Ads

Search Ads

Ads are displayed to the users who search keywords that are highly relevant to your ads.

Your ads that are highly relevant to the Internet users’ search term will appear on Yahoo! JAPAN page and our partner sites.

Display Ads(YDN)

Display Ads

Ads will be displayed based on the distribution type you selected. Your ads will appear on Yahoo! JAPAN sites and a large number of our partner sites.

Yahoo! JAPAN Premium Ads

Advertising that remains in user's memory.

Yahoo! JAPAN Premium Ads

Yahoo! JAPAN Premium Ads

Impression based ads using graphical or rich media units. It is displayed throughout the Yahoo! JAPAN network.

Excellent support that helps your advertisement in Japan

English management tool and guide pages

English tool to manage ads and English guide pages that describe "how to start ad delivery" and "how to use the tool" are available.

Japanese translation

If you are not a Japanese expert, don't worry. Our exclusive staff supports you in creating and setting up Japanese ads via email or on the phone.

Support initial setup

Ads will be displayed based on the distribution type you selected. Your ads will appear on Yahoo! JAPAN sites and a large number of our partner sites.

* Unauthorized copying and replication of the contents of this site, text and images are strictly prohibited.

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