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Restriction of the use of trademark by a third party on Search Ads

In order to protect the brand, we accept the request to restrict the use of the trademark by a third party in ad texts when the company has the registered trademark. We will investigate the use of the trademark by a third party with the information provided. If we consider it is inappropriate, the trademark will be restricted. However, it is possible to permit the use of the restricted trademark to specified advertisers. Read the following text about types of restriction and permission, and the requirements for request.

For Trademark owners

Request of trademark restriction

To request for restriction of trademark use, check the following.

  • Requester
    We only accept the request of the trademark owner or a deputy approved by the trademark owner.
  • Scope of restriction
    The trademark use in the ad text of Search Ads is restricted with this request. Keywords are not subject to this restriction. In the case of the ad creatives by using keyword insertion feature, the inserted keyword is subject to this restriction. Therefore, the keyword may be “removed” as the result of editorial review.
  • Restriction types
    There are two types of restriction.
    1. 1. Restrict the trademark use by a specific advertiser
    2. 2. Restrict the trademark use by all advertisers except own company and specific advertisers
  • Request of restriction
    How to request for trademark restriction and the details are described here.

Request of removal and permission after the registration of trademark restriction

To permit the trademark use by a specific advertiser or to all advertisers after the registration for trademark restriction is completed, you need to "request for permission" again.

  • Requester
    We only accept the request of the trademark owner or a deputy approved by the trademark owner.
  • Permission types
    There are two types of permission.
    1. 1. Permit the trademark use by a specific advertise
    2. 2. Remove the restriction and permit the use of trademark to all advertisers
  • The request of permitting the use of trademark
    How to request for trademark restriction and the details are described here.

Notes on trademark restriction

  • With this procedure, Yahoo Japan is not to judge the infringement of the trademark or mediate the use of trademark between the trademark owner and corresponding advertiser. In addition, this request does not promise the restriction of trademark. When we confirm not to restrict the use of the trademark, the reason will not be disclosed.
  • Carefully consider your legal risk with a specialist when requesting for restriction. We will bear no responsibility if any trouble occurs by restricting the use of trademark by a third party with this request. Be sure to request for restriction with thorough consideration under your own responsibility.
  • After the trademark use is restricted, the restriction status is continuously monitored. As a result, the restriction may be removed by comprehensive judgment. When we remove the restriction, the reason will not be disclosed.

Advertisers who were restricted the trademark use

When the trademark owner requests the trademark restriction in the ad text, corresponding trademark may be restricted. If you wish to use the restricted trademark, read the followings and take necessary procedure.

Check restricted trademarks

How you can check the restricted trademarks differs if you had already created ads or not. For existing ads, check the restriction status. For new ads, messages will be displayed when creating ads with restricted trademarks.

Request of permission for trademark use

When using restricted trademark on ad text, you need to contact the trademark owner and ask for the permission. The contact information is listed on the Trademark Registry that is available for third party.
When you obtain the permission on the use of the trademark by the trademark owner, the trademark owner needs make a request of the use permission to us. Please contact the trademark owner with the necessary information and ask them to make a permission request to Yahoo Japan. The trademark will become available on your ads after the request has been approved.
Learn more about the details of the use permission of trademark.

For retail (resale) business/person

When the trademark you wish to use on ads to sell the products is restricted, please contact from here.
※ Available only in Japanese.
※ Login with the Yahoo! JAPAN Business ID for Yahoo! Ads is required.

If the trademark you registered is restricted

If your trademark is restricted, please contact from here.
※ Available only in Japanese.
※ Login with the Yahoo! JAPAN Business ID for Yahoo! Ads is required.

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